Key components of a brand communication strategy

Key components of a brand communication strategyLots of brands fail to communicate effectively with their target audience because they lack a strategic brand communications plan. As a result, such brands struggle to gain market traction despite having decent products...

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Web design for small businesses and individuals

Web design for small businesses and individualsIt is reported that 80% of consumers nowadays use search engines to research information before they make any purchasing decision. This means that small businesses or individuals selling products or services can no longer...

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Are You Engaging Your Audience?

Are You Engaging Your Audience?It is a well-known fact that most consumers aren’t very fond of invasive advertisements or pushy salespeople. This tends to be true of all demographics. But with social media today, you have the opportunity to build your brand and...

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