The goal of every African business owner is to communicate their services to their potential customer through a good graphic design.
There is a popular saying that a good aroma from a well-prepared food attracts the right people so also is a good design to the right customers.
A good graphic design is meant to implement your marketing strategy visually and establish the legitimacy of your brand while a poor design undermines it.
The most creative and innovative marketing strategy to be used will fall short if the design is not executed properly.
Every business has a design experience, there is no shame in making design mistakes, but as they say, prevention is better than cure. It is, therefore, advisable to avoid errors in design than allowing a bad graphics choice harm your business.
Below are the common graphic design mistakes that affect most African business owner:
Poorly Written Creative Brief
This error is one of the common mistakes made before a project commences; this happens when the designer does not understand what is required of them.
It usually happens as a result of poor writing or communication between the designer and the client.
It is impossible to receive an impressive work or design from the designer if the designer does not understand what the business wants to say to the public.
When this mistake is not fixed, it affects the business by sending the wrong message to the potential clients.
Thereby Creating a misleading impression in customers about the companies, and this deters the growth of the firm.
You get what you pay for. The investment you make towards the graphics design for your business displays how much you put into it.
Graphic design is not meant to be an expensive project but as an investment in your business. Don’t try creating your logo yourself if you are not a graphic designer and you are thinking of saving the money.
On the other hand, you are not giving your business a good image neither are you strengthening the brand of your business. It is better to give it to a professional to handle.
When you decide to make a design for your business, you should cut cost and not quality because quality determines the response you will get from customers.
Using Amateur Software for Professional Job
With numerous online resources available today for designing logos, banners, and other advertisements, it is not hard for anyone to create an appealing design in relatively little time.
Professional creations may take time while the cheap one may take less time but the outcome is not the same. Most of the freebie programs use raster graphics imaging instead of the industry standard vector, hence the output standard is different. It may seem smart to save money, but the smarter business choice is to hire an expert that has a sound knowledge of design and uses the latest software to complete the projects.
Over-designing to the Point of Chaos
It is possible to tell the designer to do much on the project, whether it’s using an excess of color, having bold color choices, executing too many graphics, adding too many effects or including too many images on it.
This makes the design too busy; these mistakes change the concept of the message more than it helps. Over-designing a graphics work or having too many images on it distracts the audience. Less is more in the world of design when it comes to getting a real connection with your customers.
If the above mistakes are taken into consideration, your business will gain a huge boost from it. Your brand will gain more recognition, and you will get more sales leads.
Do you want to have a mistake-free graphics design for your business? Contact us today, and we will get you started.