There is a reason for the phrase “a picture is worth 1,000 words”. The truth is, human beings are visual, and we process large masses of visual information far more quickly than we process the random series of lines, curves, and dashes that make up a text. In fact, videos are handled by the brain 60,000 times faster than text. There is no question that photos and videos can lead to increased sales, but only if they are used well and wisely. Here are three tips for using photos and videos to increase sales.
PHOTOS AND VIDEOS INDEX:
Compelling Photos Can Draw People In
Not every person will enjoy reading, and you want to engage as many customers as possible. But if you pair text with a compelling photo, what it compels them to do is read. If you follow that up by matching a moving picture with compelling writing, there is a good chance you might get a sale out of it, or at least some clickthrough.
Your social media marketing campaign should have interesting pictures as well as interesting text. Make sure your blog or social media posts are well formatted, and not excessively long as the length, font size, and loading times all have an impact on if a customer will read your post.
Know When To Use Video And When Not To
The internet abounds with instructional videos and yet when looking for instruction or direction, many people still prefer text over video. Why? Because people are often looking for instruction on only one step in a long process, not the entire process. Text can be quickly scanned through to find exactly the information they are looking for while video can’t. It should be a no-brainer to understand that frustrating your customers is not likely to lead to a sale. Your website is expected to be one of your very best sales tools, so use it wisely.
Video Shows Off Your Product
A photo of your product is excellent, but nothing will sell your product quite like video. The truth is people don’t buy products they buy lifestyles. A photo can show consumers your product, but a video shows it in action. Consumers don’t want to know about your product as much as they want to know what your product can do for them or how it will benefit them. After all, who would someone spend money on something that’s not going to help them in some way?
Photos and videos form the basis of some of the very best advertising and marketing campaigns of all times, proving they have the potential to sell like nothing else. In the sales & marketing world, however, there are no shortcuts. Photos and videos still have to be carefully researched and meticulously crafted for maximum impact if you want them to sell your product.