Lots of brands fail to communicate effectively with their target audience because they lack a strategic brand communications plan. As a result, such brands struggle to gain market traction despite having decent products or services. The following article highlights the key components of a brand communications strategy that every company should strive to follow. Target
While choosing the right social media platform for your brand is not a big ask, making sure that you post engaging content on a consistent basis can be challenging. Here are some vital social media management tips to help move your business forward.
It is reported that 80% of consumers nowadays use search engines to research information before they make any purchasing decision. This means that small businesses or individuals selling products or services can no longer survive in the marketplace if they don’t have a solid online presence.
There is a reason for the phrase “a picture is worth 1,000 words”. The truth is, human beings are visual, and we process large masses of visual information far more quickly than we process the random series of lines, curves, and dashes that make up a text. In fact, videos are handled by the brain
It is a well-known fact that most consumers aren’t very fond of invasive advertisements or pushy salespeople. This tends to be true of all demographics. But with social media today, you have the opportunity to build your brand and interact with your customers on a more personal level, with higher levels of interaction and authenticity.
Starting a blog or converting your blog into a business can be a daunting undertaking. Will it be successful? Do you have the time to invest in this endeavor fully? How and where should you get started? Though this won’t be an easy task, here are five ways you can create a successful blog.
If you have been running a marketing campaign for a while but haven’t had much success with it, it may be that your brand is just not resonating with your target demographic. There is any number of reasons why this may be the case, but the most common culprit is a lack of visual flair
Marketing refers to the techniques a company will use to acquire new customers and maintain a good relationship with the existing ones. Marketing can involve many activities, and even the smallest tasks such as writing a small thank you card, returning customers’ calls promptly, or playing golf with prospective clients, can be thought of as
Everyone in business knows how important it is to build their brand. That brand must be recognizable and reliable. However, getting your name out there isn’t all there is to do when trying to build your brand. Every business needs a voice to stand out from the competition and to stay memorable.
Nowadays, if you were to mention the name Vincent van Gogh, a fair number of people would be able to tell you something about him. His paintings are revered by many, on display in the world’s great galleries. It has been claimed, whether it’s an urban myth or not, that he only sold one painting