If you have been running a marketing campaign for a while but haven’t had much success with it, it may be that your brand is just not resonating with your target demographic. There is any number of reasons why this may be the case, but the most common culprit is a lack of visual flair
Marketing refers to the techniques a company will use to acquire new customers and maintain a good relationship with the existing ones. Marketing can involve many activities, and even the smallest tasks such as writing a small thank you card, returning customers’ calls promptly, or playing golf with prospective clients, can be thought of as
Everyone in business knows how important it is to build their brand. That brand must be recognizable and reliable. However, getting your name out there isn’t all there is to do when trying to build your brand. Every business needs a voice to stand out from the competition and to stay memorable.
Nowadays, if you were to mention the name Vincent van Gogh, a fair number of people would be able to tell you something about him. His paintings are revered by many, on display in the world’s great galleries. It has been claimed, whether it’s an urban myth or not, that he only sold one painting
There comes a time when a product or service requires an identity. In the world of marketing that means branding. We’re not talking about cattle here, either.
Whether you’ve recently launched a brand, or you’ve been plugging along at your business for a while, increasing brand awareness is likely one of your top priorities. Here are a few ideas for getting your brand name out there. Use Your Business Cards You may think that business cards are antiquated, but when you meet
Most business owners understand the basic concept of how trademarks work. Most business owners also understand the importance of registering their company name, brands and identifiable logos with the United States Patent and Trademark Office. By having a registered trademark, a company will have legal rights to their markings and logos. If any other company
Starting a new business is an exciting venture to be involved in. But it can also be a very challenging endeavor. Every business has its pitfalls and struggles, so it is important to have the resources to work through any of your problems. Here are a few things that you should make sure you are
Branding is one of the most excellent marketing strategies used by marketers to market their goods and services to potential buyers.
For an African business owner, branding goes way beyond creating a logo or graphic design.