As a business owner, the essential tool to convert your audience into paying customers is communication. The saying “A picture is worth a Thousand Words” is a fact for life.
Most business owners understand the basic concept of how trademarks work. Most business owners also understand the importance of registering their company name, brands and identifiable logos with the United States Patent and Trademark Office. By having a registered trademark, a company will have legal rights to their markings and logos. If any other company
For an African business owner, branding goes way beyond creating a logo or graphic design.
The goal of every African business owner is to communicate their services to their potential customer through a good graphic design.